Zinnovation
Zinnovation is a reimagined version of Winnovation - a Capgemini’s innovation ecosystem that connects employees with opportunities to learn, collaborate, and grow through events, case studies, hackathons, and mentorships. While the original initiative relied on disconnected tools and manual workflows, Zinnovation was designed to bring structure, scalability, and a user-centered experience to the forefront.
Problem Statement:
As the community grew from 50 to 1000+ peers, we noticed:
Confusion in registration due to scattered links and multiple forms
Manual sorting and communication inefficiencies
Low participation (~23%) despite high enthusiasm
Limited awareness of the ecosystem’s value (IP rights, mentorships, early promotions)
Poor visibility of updates, articles, and event details
Project Goals:
Create a centralized platform with clear information architecture
Increase participation and awareness
Automate and streamline backend operations
Encourage users to explore opportunities and resources available to them
Design Process:
Used the Design Thinking approach for solving this problem. To practice design thinking, we followed the below process.
Discover Phase:
We used the Design Thinking approach to solve this problem. To practice design thinking, we followed the quantitative data. For primary research, we jumped on a few calls with people from different hierarchy, age groups, departments, and cities. Today a few events from the platform is a worldwide participation event.
Quantitative Research
Research, Interviews, & Surveys
We collected 670 - 900+ responses via internal surveys post-interviews. Key insights:
34% were confused about how to register or participate
23% found competition submission formats complex
41% weren’t aware of benefits like mentorships or recognition
58% found the patenting process hard to understand
Only 28% found knowledge sessions helpful
Define Phase
We created empathy maps, personas, and journey maps to synthesize insights and understand emotional and functional needs.
Ideation Phase
Created ecosystem to learn more about the domain, task flows to align design decisions with user's behavior, and information architecture to understand the domain and IA which forms the basis for the app.
Design Phase
Followed the below steps in the design phase:
Paper sketches and wireframes for multiple layouts
Final designs built using Material Design principles
Created a mini component library for future scalability
low -fidelity Wireframes:
High - fidelity Wireframes:
Working prototype
Onboarding & Design System Enhancements
To address challenges identified in the empathy maps - particularly for new users- we introduced the following enhancements:
User Onboarding
Designed a welcome modal and step-by-step walkthrough for first-time users
Included contextual tooltips and help prompts during submission
Added a “Start Here” CTA to simplify the entry point for new participants
Design System Considerations
Created a micro design system using Material Design guidelines
Developed reusable components like cards, buttons, tag filters, and forms
Ensured accessibility and responsiveness for future scalability
These improvements not only supported a more inclusive and guided experience but also enabled faster development and consistent visual language across the platform.
Outcomes
To address challenges identified in the empathy maps-particularly for new users- we introduced the following enhancements:
Participation grew significantly (~50%)
Reduced confusion and manual labor
Increased awareness of benefits and streamlined patenting process
Enhanced content visibility (news, sessions, articles)
Process Deck:
See Process Deck for more information about the project.
Key Takeaways:
Learned how to apply the design thinking process in a complex enterprise environment
Improved ability to design using Material guidelines
Developed stronger empathy for users across different experience levels
Zinnovation was not just a design revamp. It was a digital transformation for an internal innovation culture.
